Whether you're a fan or not, AI is here to stay and social media marketers
should make an effort to
understand and possibly include generative AI in their work. This helps save
time and keeps them up-to-
date with the latest trends.
In 2023, generative AI made significant progress and is expected to become even
more common in various professions this year.
So, how can social media marketers use generative AI tools and seamlessly
include AI-generated content
in their work? Let's explore these possibilities together.
Here are some practical tips:
Background Generation
Similar to social posts, generative AI tools can be used to create effective ad creative based on successful examples. By inputting examples of ad text that have proven results for other brands, you can generate compelling ad copy.
Social Post Ideas
Leveraging ChatGPT and other generative AI text tools for summarizing content
into social posts aligns
with platform best practices. Shorter posts tend to perform better due to
platform algorithms and user
preferences.
Research indicates that ideal Facebook posts are 25 to 55
characters long, and LinkedIn cuts off posts at
140 characters. ChatGPT can help summarize content within these limits, allowing
marketers to
experiment with updates for better reader engagement. Asking ChatGPT to create
updates in a specific
style or replicate a general post style can be an effective strategy.
Generating Ad Creative
Similar to social posts, generative AI tools can be used to create effective ad creative based on successful examples. By inputting examples of ad text that have proven results for other brands, you can generate compelling ad copy.
AI for SEO
Generative AI tools are poised to disrupt technical processes like SEO,
simplifying tasks that require
specific knowledge. By providing the right prompts, these tools can generate
relevant keywords, content
and title ideas, meta descriptions, blog post suggestions, and more.
To maximize generative AI outputs for SEO, it's crucial to have a clear
understanding of what you want
the system to produce. While these tools can be highly beneficial, remember to
keep your target
audience in mind while building your SEO strategy.
Incorporating generative
AI tools into your content process can be extremely helpful for specific tasks,
but always balance the insights from AI with human considerations. Trust the
process, but keep your
audience at the forefront of your strategy.